Commercialisation Studies Centre
Promoting best practice in commercialisation
Together we can change the world!
Why is a Commercialisation Studies Centre needed?
The world is facing increasing levels of complexity and change due to globalisation and digital transformation.
To remain competitive, organisations, their managers and employees, must understand how the process of commercialisation is changing.
National competitiveness will depend on how successfully firms commercialise new innovations.
The process of commercialisation is challenging. It requires exploring the unknown.
A systematic but flexible approach is needed, one that can address the technical, market and financial risks within a strategic context.
Despite its importance, commercialisation remains a largely unexplored frontier for academics and industry.
At CSC we believe that achieving best practice in commercialisation requires a commitment to learning, sharing ideas and leveraging the expertise and experience of others. We are not here to offer any magic bullets, nor are we here just to do things for you. Instead we are here to do things with you. Our offer to you is to join us in a community of purpose, to collaborate and co-create the future through collective action, knowledge exchange and networking.
Membership is open to small and large firms, universities, government agencies and the wider community. Through this activity it will aim to enhance the level of understanding of how commercialisation should be undertaken, promote best practice, inform, educate and connect our members.
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Let's Talk Commercialisation SeminarsWe believe that the best way to understand commercialisation is to talk about it, so we have launched our Let's Talk Commercialisation seminar series.![]()
commercialisation Learning CentreWe have opened our online learning centre, dedicated to sharing knoweldge and ieas about commercialisation. Please feel free to explore.![]()
Scaling Up in a COVID World Let's Talk Commercialisation Webinar 27 August 2020This webinar reviews the latest research findings on Scaling and discuss how the research applies to both small and large companies today, drawing practical lessons from Nearmap’s growth story and projecting how COVID-19 will affect companies scaling in the future.![]()
The root causes of commercialisation failureCommercialisation is a challenging process and even some of the largest firms get into trouble. This article outlines some of the main causes of commercialisation failure and how they can be avoided.![]()
It Is time to question the current obsession with Unicorns and GazellesResearch suggests that too much attention has been given to chasing high-growth Unicorns and Gazelles. This article busts the myths surrounding the obsession with these elusive firms.![]()
Farewell Pollenizer: what does this say about the start-up ecosystem?The decision by start-up accelerator Pollenizer to wind-up its Australian operations in February 2017 raises some questions about the ability of such programs to generate sustainable high-growth ventures.![]()
Business incubators and start-up accelerators: Valuable assets or a waste of time and money?Business incubators and start-up accelerators have expanded rapidly in recent years. The incubators first emerged in the 1950s, the accelerators from the mid-2000s. Despite a significant investment in them by government and industry, there are questions over their value.![]()
Raising investment capital Let's Talk Commercialisation event 21 November 2019Peter Clarke facilitated a lively panel discussion focussing on the financing of a commercialisation project with panellists Sheryl Frame, Mark Pivac, Julian Ilich and John Mackinnon. This engendered some good question and answer exchanges with the audience.![]()
The Power of Networks Let's Talk Commercialisation event 12 November 2020A stimulating panel discussion on the power of networks in commercialisation with Dr Daniel Schepis, UWA Business School, Samantha Tough, PVC Engagement UWA, Peter Rossdeutscher, Chair SmartSATS CRC, and Brodie McCulloch, Director, Spacecubed.
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Founder Member Organisations
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Alto CapitalFounded in 2004, Alto Capital is an independent investment and advisory firm based in Perth Western Australia.![]()
Axito Pty LtdFounded in 2013, Axito offers a range of business services including strategic planning, grants and capital raising.![]()
Business Foundations Inc.One of the largest not-for-profit specialist business advisory and training organisations in Australia.![]()
BDO AustraliaFounded in 1963, BDO is one of Australia's largest accounting and business advisory service providers.![]()
CEMIFounded in 2002, CEMI is a centre dedicated to enhancing entrepreneurial learning and innovation.![]()
Williams + Hughes LawFounded in 1986, Williams+Hughes Law is a boutique commercial law firm with specialisations in business law.![]()
Skin Elements LtdFounded in 2006, Skin Elements is a publicly listed biotechnology company based in Perth WA, producing a range of natural organic skin care products.![]()
Visagio Australia Pty LtdEstablished in 2012, Visagio is a management consultancy with a global footprint and a focus on reengineering management systems within small and large firms.
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