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Commercialisation Clinics
A comprehensive, structured program in commercialisation
The Commercialisation Clinics are a suite of eight interconnected modules that provide building blocks for the development of a commercialisation strategy. They can be taken individually, or as a package.
Why this program is needed
While there are many programs designed to help entrepreneurs, small business owners, managers, and others to start-up, grow, and even accelerate their businesses, few offer a comprehensive and rigorous understanding of commercialisation. The program fills a gap in the training of project teams from small through to large organisations who seek a strategic yet applied education in the process of commercialisation.
Program objectives
- Understand the key concepts and techniques relating to commercialisation and new product development.
- Be better able to screen innovations and make assessments of their value at an early stage.
- Develop competitive business models and product technology-roadmaps.
- Understand the importance of isolating mechanisms as a source of sustainable competitive advantage.
- Identify commercialisation pathways that leverage existing resource constraints.
Program structure
The course curriculum is based on over 20 years of research and application by Winthrop Professor Tim Mazzarol and his colleagues at UWA in postgraduate and industry outreach programs. All the courseware is sourced from leading-edge research published by Springer-Nature, with action learning tasks forming a core aspect of the course design.
The program consists of eight interconnected modules that provide building blocks for the development of a commercialisation strategy.
Valuing the innovation
Assessing the potential return to investment in the innovation.
Business model design
Creating viable business models for commercialisation projects.
Market knowledge & insertion
Assess customer-market perceived value and adoption.
Scaling up with a resource-based view
Resource management in commercialisation.
Using the NPD toolbox
Application of new product development (NPD) techniques
Capabilities architecture
The role of knowledge management, learning, networks & alliances.
Creating isolating mechanisms
Formal and informal ways to secure a competitive advantage.
Applying dynamic capabilities
Creating value through co-specialisation of assets and capabilities.
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