Commercialisation YouTube
A selection of videos that we think you will find informative and thought provoking.

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Customer development
In this 6 minute video from Kauffman Foundation Steve Blank explains the customer development process.

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Customer development data
In this 2 minute video from Kauffman Foundation Steve Blank explains the customer development data process.

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Customer development data
In this 2 minute video from Kauffman Foundation Steve Blank explains the customer development data process.

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Customer acquisition & archetypes
In this 9 minute video from Kauffman Foundation Steve Blank explains the customer acquisiton & archetypes process.

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Minimum viable products
In this 6 minute video from Kauffman Foundation Steve Blank explains the concept of the mimium viable product.

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Customer development data
In this 2 minute video from Kauffman Foundation Steve Blank explains the customer development data process.