Commercialisation YouTube
A selection of videos that we think you will find informative and thought provoking.

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Product-technology roadmapping
This 4 minute video from Kevolve Product Management explains the principles of product-technology roadmapping.

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Open innovation at P&G
In this 3 minute video former A.G. Lafley, former CEO of P&G explains the nature and importance of open innovation.

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Strategic alliances
In this 3 minute video Kent Larson explains the nature and importance of strategic alliances to growing businesses.

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How to develop a great product idea
In this 2 minute video, product designer Andrew King explains how to get innovative product ideas from the market.

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Kano model analysis
This 7 minute video from Kanomodel.com explains the Kano Model and how it is used to assess customer needs in product design.

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The VOC CAGE model
This 2 minute video from c2c-solutions.com explains the Voice of the Customer (VOC) CAGE model for product design.