Commercialisation YouTube
A selection of videos that we think you will find informative and thought provoking.

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How capabilities create value
This 5 minute video explains the principles of dynamic capabilities as a foundation for the creation of value.

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What is a capability?
This 4 minute video explains what a capability is within the context of business strategy development.

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Seeing innovation in strategic terms
In this 3 minute video Rita Gunther McGrath explains why innovation and strategy have converged and the impact on business.

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The Business Model Canvas
This 2 minute video from Strategyzer provides a clear explanation of the nine elements of the Business Model Canvas.

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Lean Start-Up
This 15 minute video from ReadItForMe provides a summary of the Lean StartUp book by Eric Ries

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NPD with systematic innovation
This 15 minute video provides an overview of the best practice tools for NPD such as the Kano and CAGE models.