Simon is the Managing Director of Axito Pty Ltd, a boutique strategy consultancy focused on providing newly established businesses across a wide range of industry sectors with professional services designed to help them grow. Founded in 2013, Axito has assisted hundreds of clients from both for-profit and not-for-profit sectors.
Prior to founding Axito, Simon was a co-founder of Student Edge, which is now Australia's largest student membership organisation. Student Edge provides Australia’s students with free access to online student services information including health and wellbeing, study and career tools. It also engages students with membership rewards, including a host of exclusive big brand discounts.
Simon also founded marketing consultancy LEADS, which assisted small to medium enterprises (SMEs) with business and marketing planning, promotion and sales strategies. This business brought together experts from a wide network to support clients' needs.
Simon also has experience with digital strategy consultancy Alyka, and was the business development manager focusing on assisting SMEs with website desgins, SEO, social media development and CRM. He holds a Bachelor of Business in Marketing and Management from Edith Cowan University and is a part-time Assistant Lecturer within the University of Western Australia (UWA) Business School.