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Commercialisation YouTube

A selection of videos that we think you will find informative and thought provoking.
Stage-Gate in a nutshell
In this 4 minute video Dr Robert Cooper explains the history and philosophy behind the Stage-Gate system of NPD.
Stage-Gate Innovation
In this 5 minute video Dr Robert Cooper explains the evolution of Stage-Gate and how it is used to support commercialisation.
The future of Stage-Gate
In this 17 minute video Dr Robert Cooper explains the evolution of Stage-Gate and how it has adapted to more agile needs.
How to mitigate risk in NPD
In this 2 minute video Dr Robert Cooper explains how companies can mitigate risk in the commercialisation process.
Assessing customer & market risk
In this 4 minute video Steve Blank explains how most start-ups fail due to inadequate customer and market assessment.
Market risk versus technology risk
In this 3 minute video Steve Blank explains the importance of recognising that there is both market and technology risk.
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