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Commercialisation YouTube

A selection of videos that we think you will find informative and thought provoking.
Product-technology roadmapping
This 4 minute video from Kevolve Product Management explains the principles of product-technology roadmapping.
Open innovation at P&G
In this 3 minute video former A.G. Lafley, former CEO of P&G explains the nature and importance of open innovation.
Strategic alliances
In this 3 minute video Kent Larson explains the nature and importance of strategic alliances to growing businesses.
How to develop a great product idea
In this 2 minute video, product designer Andrew King explains how to get innovative product ideas from the market.
Kano model analysis
This 7 minute video from Kanomodel.com explains the Kano Model and how it is used to assess customer needs in product design.
The VOC CAGE model
This 2 minute video from c2c-solutions.com explains the Voice of the Customer (VOC) CAGE model for product design.
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