The Management of Technology and Innovation (MOTI) program is run annually within the UWA MBA program. It offers a free "spin-in" opportunity for companies with viable commercialisation projects to participate and work with a team of MBA students on developing or enhancing the firm's commercialisation strategy. Industry projects can be drawn from almost any industry. However, projects will need to be sufficiently developed that there is an identifiable project or prototype, and some evidence of early market testing or at least feedback from market analysis.
"I saw the MOTI course first offered to me in late 2017 a perfect opportunity for my business Nanoworx to develop a clear business plan to successfully take our invention from concept to a well defined, organised business with clear paths to commercialisation on a global scale. The three students allocated to Nanoworx were a testament to the teachings of Tim Mazzarol. Tim has extensive knowledge of the business processes in many industries alike and it is impressive to see the passion that he has for sharing that knowledge with anyone willing to ask. I would recommend this to anyone either in business already or thinking of starting a new venture. "
Brendan McPhee, Nanoworx.
"I was pleased that at every session I was able to learn something new and useful with Tim Mazzarol keeping the content interesting and engaging through his teaching style. The ensuing discussion in the project group provided deeper insight and clarification to the topic in question. I recommend this course for those interested in innovation or commercialising an idea into a business, or those already in business who wish to develop it further; it will provide valuable insight and analysis."
Tim Teather, Earthmine Australia.
The MOTI program consists of an initial interview to assess your project, then five full-days of workshops spread over three months. Usually from September to November. Course content includes:
Assessement of the business model and innovation strategy.
Market assessment and new product development processes.
Assessing the resource-base and financial need.
Assessing IP rights, isolating mechanisms and strategic partnering.
Developing the commercialisation plan.
Cost: There is no cost to the industry project owner other than their time.