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What are we talking about?
Commercialisation is something of a "black box" to many people. It is misunderstood and has either a positive or negative image. At CSC we believe that the best way to understand what commercialisation is, and to achieve best practice in commercialisation, is to talk about it.
Our Let's Talk Commercialisation (LTC) events are designed to do just that. We assemble panels of people with experience and knowledge of commercialisation, and give you the chance to listen to them, and ask them questions.
Financing a Project
In this event of 21 November 2019, the CSC was officially launched and a live seminar of panellists discussed financing strategies for a commercialisation project.
Scaling-Up in a COVID World
Commercialisation requires the ability to scale-up a firm in order to secure necessary market share both locally and globally. This webinar took place on 27 August 2020.
The Power of Networks
The commercialisation process needs networks for innovation, new product, market development and resourcing. This webinar took place on 12 November 2020.
Co-creating Great Products
Great products get commercialised by the co-creation of value between the firm and its customers and other key stakeholders. This event took place on 18 March 2021.
University-Industry Collaboration for Commercialisation
In this event best practice lessons from research and a panel discussion of industry and academic experts, showing why and how effective industry-university collaboration can work were showcased. This event took place on 27 April 2022.
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The Role of Venture Capital in Commercialisation
In recent study by UWA PhD candidate Kylie Gilbey and Emeritus Professor Terry Marsh from UCLA Berkeley, it was shown that Australia’s VCF market has not followed the US down the PE path. Since the 1990s the two countries have diverged, with Australia maintaining significant growth in IPO ventures compared to the USA. The research suggests the small size of the Australian VCF market makes IPO listings on the Australian Stock Exchange (ASX) an attractive option for ISFs.
Commercialisation of Innovative Small Firms
This event focuses on the lessons from three innovative small firms (ISFs) from Western Australia, Skin Elements Ltd., Scanalyse Pty Ltd., and Live Technologies Pty Ltd. Each firm operated in a different industry, with different technologies. However, their experiences of commercialisation offer valuable insights and lessons in how to navigate the challenging process of new product development. Their stories, along with those of many other similar firms, are captured in a new research book Commercialisation and Innovation Strategy in Small Firms, newly published by Springer Nature.