Let's Talk Commercialisation Commercialisation by Innovative Small Firms 26 October 2022
Time: 5:30-7:30 PM, Location: AIM WA 76 Birkdale Road, Floreat WA
Dr. Antoine Musu
Facilitator
Prof Tim Mazzarol
Research Leader
Peter Malone
Chair Skin Elements
Peter Clarke
CEO Scanalyse
Lessons from Innovative Small Firms
Innovation is driven by firms of all sizes. However, it is the small firms that make up the majority of all businesses in the world. Although most of these firms are not focused on innovation and growth, those that are, can make a major impact.
This event focuses on the lessons from three innovative small firms (ISFs) from Western Australia, Skin Elements Ltd., Scanalyse Pty Ltd., and Live Technologies Pty Ltd. Each firm operated in a different industry, with different technologies. However, their experiences of commercialisation offer valuable insights and lessons in how to navigate the challenging process of new product development.
Their stories, along with those of many other similar firms, are captured in a new research book Commercialisation and Innovation Strategy in Small Firms, newly published by Springer Nature.